Why did I choose Brian Rea's site as Site of The Week? Because I've always been a firm believer that Less Is More. You don't always have to be all flashy and have things move around and morph shape and colour while making little hi-tec sounds to get noticed. And his illustration style is so wonderfully... lo-fi. It's perfectly imperfect. One could conceivably argue that because his drawings are so simplistic and so unpolished that Rea has little talent, but his crude, seemingly unsophiticated technique tells me straightaway that he has oodles of it. And if upon viewing his work you still can't conclude what's so great about it.... check out his client list. Can you say, "laughing all the way to the bank?"